Pottermore - first reactions
JK Rowling has finally made her Pottermore announcement: What is Pottermore? Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books. Come back on 31st July to find out how you can get the chance to enter Pottermore early. So, let’s see if I’ve got this straight: The official launch is in October this year, but on 31 July, a lucky few can help with starting to populate the site. And beta test it, presumably. It sounds like it’s part social network (seriously? Yawn!), part encyclopaedia (hooray!) and part fanficion site (err, okay?). If I understand it correctly, we the fans of Harry Potter help shape the future of the characters and the world by submitting stories to the site. JK Rowling herself will be adding things as well, such as all those facts she’s been hoarding over the years.